The Pink Lady is a new type of apple that was breed in Australia and just started to be grown in the US. 
The skin color is actaully sort of pink… it definatly stands out a little. It is a natural cross between Golden Delicous and Lady Williams Apples. I looked around and people describe the flavor as tart and sweet… but to me it taste almost pear like. On top of that it is a nice crisp apple. Acording to the apple brands website the apple has lots of tightly packed cells that make it firm and store well. Also acording to the apple’s website (sound weird, right?) this is not the only cross between the Golden Delicous and Lady Williams, the Sundowner is another cross and considered to be its sister.
Overall this is a great apple that is worth giving a try. It taste a bit different than other apples, and looks good to boot.